audience engagement research

 Food and Wine magazine is advertised on pintrest with headlines like '136 best food and wine images'. they have digital and print subscriptions. Their audience is people older than 21 because thats the legal drinking age and mostly middle class or high income because their recipes include high cost ingredients and wine which can be expensive. They have a strong social media presence as they have an account in all the major platforms like Facebook, Instagram, Pintrest. They host events like the 'Food and Wine classic in Aspen' where top chefs and enthusiasts go to get accentuated, dine on top notch food, and talk about common interests. Events like these provide income and is an effective self advertising method as they can market their other magazines and content. Food and Wine is owned by the powerful conglomerate Meredith Corps. so like every other magazine of theirs they have sweepstakes and chances to win prizes for subscribers. 

• Food network magazine-like mine-targets consumers from all demographics; men, women, kids/teens, and people with various levels of cooking. Their content is very diverse. They have articles, recipes from all types of food groups, and really adheres to the interests of food lovers. Food Network is originally a channel with different cooking shows that has expanded and now has multiple forms of media. So the magazine is mostly advertised in the shows and on their website.They also offer incentives to draw in readers by offering a free trial and perks that come with the subscription. Food network also host events like the Wine and Food festival in New York City  where food lovers can meet over 25 world-class chefs and sommeliers, eat dishes made by the chefs, and enjoy the culinary artistry. Events like these are perfect to market the magazine to new audiences that are interested.