Revisions

Due to some uneven expanding of images the resolution of some of the pictures I used were a little pixelated and were stretched disproportionately. Also the text and images were out of alignment and looked awkward. I plan to fix this issue by using adobe indesign to arrange  the pictures proportionately and use the resizing tools to improve my product. having higher quality pictures and content will add to the presentation of my magazine and make it more aesthetically appealing to the consumers. The only system that i used to create all the pages was publisher which limits the creative opportunities and the finished product appears more juvenile.

Indesign Art Activity

Today in class we utilized Adobe Indesign to lay out our 2 page spread. Before diving into this project I was aware of my lack of talent when it comes to technology, so naturally using the adobe program proved to be challenging. Using indesign was more complected than publisher because it has more configurations and tools that are at a higher level of complexity. I think I will use indesign for my 3rd quarter submission rather than publisher because the end result looks cleaner and more professional.

Use of conventions

There are many food magazines out in the world of media all with unique styles and photos. Food is a form of art that expresses a cooks creativity so in print and digital magazines there isn't really a "guideline" to what goes in. However there are a few components that can be found in almost every typical food magazine.

 For example, conventionally the cover picture used is of food that is included in an article or is somehow relevant to the topic of the magazine. To challenge this norm I made the cover of my magazine a picture of the server that was interviewed for the featured article. I had a few reasons for going with this but mainly i wanted to convey a deeper message than just food, I wanted to represent the face of the culture that surrounds the food. 

MyTarget Audience

Age- 18-45 generally old enough to cook
gender- mostly female
geography- Southern states like Florida who is close to the caribbean, cities on the coast like Miami and areas with a prominent Latin population
Income level- non-specific
education level- no specific level required, maybe minimum culinary education
personal interests- People who like exotic food, culinary students, aspiring chefs looking to learn simple recipes,
Represented- Caribbean and Colombian cultures,
what is appealing?
There is a variety of both simple and complex recipes to appeal to consumers with different skill levels. While there are plenty of food magazines not many focus on authentic caribbean cuisine. I used enticing headlines and a welcoming face on the cover instead of food, which is traditionally used, to make the audience curious enough to open the magazine. The magazine also appeals to people that live near the coasts or close to places with plentiful seafood as caribbean cuisine is centered around fish, conchs, and other seafood. The magazine provides various recipes including local seafood so locals can incorporate it into their cooking.

Interview Questions

For the article I will be interviewing a worker of one of my favorite local restaurants Mi Tierra. I have been eating here with my family for years. The combination of Colombian and Cuban cuisine brings in traditional and contemporary styles of cooking that introduce to customers unique takes on Latin comfort foods.

I will be interviewing Mayelin who is a server at the restaurant.

Interview questions:
How long have you worked here?
Can you tell me about the food and the vision of the restaurant?
What are some of the most ordered dishes?
Are there regular customers that have been coming since the opening?
How has the menu changed through the years and why?

This is the menu from the restaurant where I got an interview for my article. While scouting the location before the shoot I thought the menu successfully  represented the style of the restaurant. The font caught my attention and the effective use of white space, I would like to include something similar in my style for the magazine.