Traditional Distribution research #3

Traditional forms of distribution are still regularly used however in today's digital era everything has to have an online presence or not many people will hear from it. So no matter how popular a magazine is, it wont survive if it rely solely on conventions without any digital impact. Digitally there are many ways to access food and wine magazines. Kindle offers a monthly subscription of 5.99 for online access to the editions. Digital distribution is now the most popular form of content distribution.

Traditional distribution research #2

After being printed, magazines traditionally are sent to supermarkets, local shops, and local agents for consumers only to be sold- this is the conventional form of distribution.Food and Wine magazine is published monthly by Meredith Corporation which has been around since 1978 and is the leading publisher of print media in the united states. The magazine is mostly distributed directly via mail to the consumer through a monthly subscription. Subscriptions can vary depending on the amount desired by the consumer and is they have multiple subscriptions. This magazine is also sold at stores like Target and Pub-lix in their print media isle and sometimes are placed by the checkout counters to tempt customers. Digitally there are many ways to access food and wine magazines. Kindle offers a monthly subscription of 5.99 for online access to the editions.

3rd Quarter Submission

Revision #1 cover

• The cover of my magazine followed a very straightforward setup. The  picture is a wide shot with the model on the left third of the frame so that i would have space for the subheadings. 
• I utilized two different fonts for the name of the magazine which I will most likely change during the reediting of the cover. I plan to keep the cover photo the same because it provides enough space for me to move around the subheadings and resize them. 
• The major revision that i did was to size up the smaller text because it was illegible. The other revision i made was to fix the cover name. 

Revision #2 table of contents

• This is the table of contents page from my quarter 2 submission. The concept for this page was to keep it as simple and organized as possible, so i only used one photo and kept the heading simple. The picture was taken in portrait mode on my iPhone 8 at the restaurant where I did the interview for the main article. 
• The heading and sub-contents were black all black because that way it would stand out more against the background. The effective use of white space is a tactic in the industry that is used to create a sort of pause for the consumer and draw their attention to certain spots. Therefore utilized this device to bring notice to the content instead of having distractions. 

• I added a few things like page number and edition name on the bottom of the page. I also expanded the picture to better fill the frame and added the page number where the featured article was on the corner of the photo. The ''table of contents'' title got italicized and bolded so that it matched the cover title more.

Marketing Plan

• social media marketing- Instagram, Facebook, pint-rest, websites, cooking shows, foodnetwork commercials
• Events- magazines hosting contests, sweepstakes, mixers,
• mailing lists
• Billboard ads 

My marketing plan utilizes social media as this is the quickest and most efficient way to reach many people. The advantage of using online marketing is that targeting a specific audience is made easier by the use of tags. Hashtags on Instagram, Facebook, twitter, etc.  appear to people based on their interests through a series of algorithms designed to introduce related content to users. For example if a user follows food-network or Tasty magazine they will likely be suggested to follow other cuisine related pages. Through this feature online marketing is made easier than ever because now not only is your content circulating but other products can lead to your own.

I also will be using a conventional form of marketing like mailing lists. When a customer visits our social media or website they can sign up through email and we will send monthly samples and edition previews via mail.

I created an Instagram account to market and promote my magazine. 

Traditional Distribution Research #1

Supermarkets like Target, Walmart, Wholefoods, etc. usually have an entire isle dedicated solely to the sale of print media like magazines and such. Classic magazines like the Times and Peoples were distributed like this for years before other methods became available. Even new-gen magazines like food network and Real-Simple use the traditional ways despite having various digital  alternatives because these methods still work.
Door to door distribution is the most conventional method of spreading a product. Monthly subscriptions allow for customers to receive their magazines in the comfort of their homes. This 'door to door' method has always worked since the beginning of media distribution to satisfy readers and draw in new subscribers.