Marketing Plan

• social media marketing- Instagram, Facebook, pint-rest, websites, cooking shows, foodnetwork commercials
• Events- magazines hosting contests, sweepstakes, mixers,
• mailing lists
• Billboard ads 

My marketing plan utilizes social media as this is the quickest and most efficient way to reach many people. The advantage of using online marketing is that targeting a specific audience is made easier by the use of tags. Hashtags on Instagram, Facebook, twitter, etc.  appear to people based on their interests through a series of algorithms designed to introduce related content to users. For example if a user follows food-network or Tasty magazine they will likely be suggested to follow other cuisine related pages. Through this feature online marketing is made easier than ever because now not only is your content circulating but other products can lead to your own.

I also will be using a conventional form of marketing like mailing lists. When a customer visits our social media or website they can sign up through email and we will send monthly samples and edition previews via mail.

I created an Instagram account to market and promote my magazine.